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81 Page E Book
The
Road to the Sale, Learn
the 10 steps to the "Road
to Success"
The Road to the Sale
The road to the sale is a step-by-step process from meeting the customer to delivering the vehicle.
It begins with you making a positive first impression upon a new customer, and ends...well, it never
really ends. That first impression will be the beginning of a new relationship with the customer
that lasts many years,many cars,and develops into a network of new customers-referrals that all
stems from the first with whom you established trust and showed sincere interest in satisfying.
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Professional Selling Skills and Techniques
Finding new business opportunities is one thing. Converting those opportunities into sales is another.
The typical selling process includes the following steps: